Dapper Labs

From 2018 to 2019 I wrote in-house for Dapper Labs, the company that launched the breakthrough NFT project CryptoKitties and went on to create the NBA Top Shot, NFL All Day, and UFC First Strike digital collectibles.

Our mission was to bring the first billion users to blockchain. That meant educating a lot of people quickly about a complex new technology in ways that got them excited.

I wrote across all of Dapper Labs’ projects, but particularly for CryptoKitties and Dapper, the company’s crypto and NFT wallet.

I wrote just about every type of copy and content, including UI and website copy, marketing material like blogs, email campaigns, and weekly newsletters, ghostwriting thought leadership for the C-suite, and much more.